Frequently asked questions

An in-house agency can cover everything from content production and delivery, through to creative strategy. It’s a team dedicated to the client’s brand who are close to the business to deliver a high-volume of the brand’s comms. An in-house agency can also co-exist in a creative ecosystem with other specialist agency partners. We consult on defining the core needs of a client and how to build dedicated resources to deliver these efficiently.

Short for marketing technology, MarTech can refer to marketing tools and platforms or the MarTech stack.

Marketing tools and platforms can assist marketing with customer relationship management, marketing automation, content management systems, content management platform, digital asset management, social media management, analytics and reporting campaign performance.

An advantage of an in-house agency is often cost effectiveness. They have better knowledge of the brand and industry sector due to their close working relationship. A dedicated team has more control of the comms to support the plan and works closely with the client to agree on the most effective way to deliver a brief. The in-house agency can be quick and nimble to ensure speed to market. They become the brand guardians due to their closeness to the brand and ability to take an overview of all briefs for effectiveness, creative excellence and brand consistency. We consult on reviewing current creative ecosystems and ways of working to devise strategies for clients to be more efficient with their creative services.

MarTech is short for Marketing Technology. It can be tools and software used to automate and streamline efficient marketing, ways of working and creative production.

Management consultancy is the practice of helping organisations improve their performance. We can act as advisers on efficient creative services and MarTech. Offering objective analysis of current ways of working and creative ecosystems to recommend strategies on how to make this more efficient.

Generative AI works in creative services by acting as a powerful tool to assist the human designer or content creator. For designing it can be used for rapid prototyping to share ideas with clients. For content it can automate repetitive tasks and learn to create high-volume content. It’s important to be aware of current limitations to maintain creative control.

Creative services covers the combination of specialist creative services. Such as advertising, branding, design, UX/UI for websites and production.

Many marketing departments have some form of internal creative services function to create their campaigns, manage their brand along with creative and content production. We consult on helping clients understand their core needs to build them a dedicated creative services team.

Consultancy services support organisations with expert advice and assistance. Using specialist knowledge and experience to help clients solve problems, improve performance and achieve their goals.

We offer consultancy services on creative operations and MarTech. To help companies improve the efficiency and effectiveness of their creative services. Using our experience setting up and running large in-house agencies for financial services brands.

You first need to identify your needs for using generative AI. Do you want to create content, images or code? Then you're able to select the right tool for these needs, along with reviewing all legal considerations for commercial use.

We use generative AI for creating high-volume content, machine learning for right first time and brand tone of voice. Along with image generation for rapid prototypes and some smaller space application. We use it as a starting point but always including a human in the loop.

Not to be confused with a creative director, a creative services director is an operational leader, sometimes also called a service lead. Working closely with clients to understand their needs (their workstack) to translate them into creative solutions. Ensuring the right resources are available to complete projects on time, on budget to a high standard. We consult on designing the right-sized team, with the right capabilities to deliver a client’s workstack efficiently.