The LOOP Six-Step Strategy - 4. Create

Many organisations face challenges in their creative processes, often resulting in disjointed work and unclear communication. Relying on various people or teams can lead to inconsistent results and missed opportunities for impactful campaigns.  

What makes our approach different?

At LOOP, we take an innovative approach. Our approach is to build 100% dedicated teams embedded within client organisations, working as part of a creative ecosystem with other specialists.

This ensures seamless collaboration and deep understanding of both the brand and the business context. This combination of agency skills and corporate insight sets us apart, allowing us to deliver work that truly resonates with the target audience.

LOOP builds creative teams by implementing:

• Specialist Selection: We carefully match experts to the client’s specific needs and industry.

• Full Integration: Teams are embedded in the client’s organisation for brand and business alignment.

• Collaborative Networks: We leverage MarTech to foster seamless collaboration with in-house teams and clients.

• Agile Scaling: Teams are flexibly adjusted as client needs evolve, ensuring ongoing alignment.

What are the benefits of our Creative and MarTech approach?

With dedicated teams, we can tailor resources to meet clients’ specific needs. Today's creative landscape demands more than just static designs; it requires animators, video editors, and prompt engineers to bring the brand to life across various platforms.  

By understanding your workstack, we ensure that the right talent is engaged, providing expertise that generalist resources simply cannot match.

Additionally, our workstack approach prioritises tasks based on team size, maximising utilisation and facilitating direct feedback from clients. This reduces handoffs and streamlines communication, leading to a cost-effective team where producers can work closely with creatives to deliver exceptional results.

Supported by advanced Martech, centralised Content Management platforms house all project information in one place, complemented by AI-driven tools for rapid ideation and execution. This allows creatives to focus on impactful concepts rather than mundane tasks, significantly enhancing productivity.

The main benefits of our Creative and MarTech experience include:

• Tailored Resources: Specialised teams that meet specific client needs with expertise in animation, video editing, and prompt engineers.

• Expert Knowledge: We deploy talent based on the client's workstack, providing focused expertise beyond generalist capabilities.

• Optimised Task Flow: Efficient task prioritisation based on team size, reducing handoffs and enhancing client communication.

• Cost-Effective Collaboration: Close producer-creative partnerships that cut costs and boost project quality.

• Advanced Martech Tools: Centralised platforms and AI tools streamline ideation, enabling creatives to focus on impactful work.

What do others have to say?

Clients appreciate our emphasis on reuse and brand consistency, as we design campaign elements to be adaptable across various formats—from TV ads to mobile banners.  

In-house dedicated creative teams understand the nuances of deliverables, ensuring that every component is versatile and efficient.

In summary, our creative process is a cohesive ecosystem that produces brilliant campaigns in a planned, responsive, and repeatable manner. The results speak for themselves, and we have numerous success stories to share.  

Read more about the ‘Technology’ stage of the process or get in touch now to discuss how we can help you.