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Introduction
In just two years, LOOP Agencies has emerged as a new player in the creative industry. Founded in September 2022, the agency specialises in building dedicated Creative Hubs for clients in Regulated Industries.
Gold winner of the Creative Newcomer Agency of the Year at the Creative Moment Awards and shortlisted for Best Small Agency of the Year at the UK Agency Awards.
What’s different with LOOP’s approach?
A People-Centric Approach
At LOOP Agencies, people are at the heart of everything they do. The agency's commitment to employee wellbeing is evident in its flexible working policies and focus on preventing burnout. While they don't have NPS figures yet, their dedication to creating a positive work environment is key to their success.
Financial Success and Team Expansion
LOOP Agencies have experienced rapid growth fuelled by their ability to deliver high-quality Creative Services and meet the evolving needs of their clients.
Over the past two years, they’ve achieved 750% growth, increasing their team to 16, with plans for further expansion while championing Scottish talent for leading Financial Services companies based in the region.
Set up with a mission to build a better agency
LOOP Agencies was co-founded by Ed and Vicky, experienced industry leaders with a background in leading large in-house agencies.
The agency’s mission is to transform Creative Services for clients, including MarTech and AI. Building dedicated Creative Hubs for Financial Services clients, providing digital design, operations, and production excellence.
Innovative approach to content and campaign creation
Following industry insights, 90%* of marketers are moving Creative Services in-house for better brand alignment. The LOOP Creative Hub approach offers cost efficiency, deeper brand understanding, and ownership of campaign creation.
*ISBA Drum and AAR Marketing Ecosystem Blueprint (IPA Shift Happens 2023).
Transforming Creative Services for Regulated Industries
LOOP Agencies’ Creative Hubs yielded impressive results, including:
- Increased Speed: Reduced turnaround times for briefs, from months to weeks.
- Improved Quality and Cost-Efficiency: Produced high-quality content in-house at a fraction of the cost of external services.
- Enhanced Client Satisfaction: Achieving strong client NPS scores.
- Scalability: Volume of assets produced and brand portals and design systems for reuse.
- Efficiency Gains: Utilising GenAI to streamline image creation and rapid prototypes.
Focus on Diversity, Inclusion, and Sustainability
LOOP Agencies is committed to creating a diverse and inclusive workplace. From day one we operated as a nine-day fortnight to allow our talent to recharge and not burnout.
We offer flexible, work from anywhere working. Our team is based in London and Scotland, working from home, in WeWork offices, or based directly with clients.
We’ve recruited a diverse workforce, offering flexible working for parents and those with other caring needs. We support the LGBTQ+ community via donations to help artists to fund shows.
To celebrate our 2nd year's birthday, each team member will volunteer for 2 days to give back to a client’s charity initiative to support Carers.
Conclusion
The Creative Moment Awards judges added:
A new agency making bold moves. Love the idea of allowing the agency’s values to drive all it does, commendable at such an early stage in its lifecycle.
LOOP Agencies has established itself as a rapidly growing and innovative creative agency. Their focus on people-centric values, exceptional client service, and technological advancements positions them for continued success in the years to come.