You: Morning. I’d like your help today, please.
ChatGPT: Yes, of course.
You: I’m writing a press ad – selling the virtues of a Junior ISA.
ChatGPT: Certainly. The key is to make your ad relatable and engaging.
You: Wow. You’ve got it. Let’s start with some headlines, then. Give me your best shot.
ChatGPT: Certainly:
SECURE YOUR CHILD’S FUTURE TODAY. DISCOVER THE BENEFITS OF A JUNIOR ISA.
You: Hmmm. Bit bland. Anything warmer? More creative? You did say ‘Relatable and engaging’.
ChatGPT: Certainly:
NURTURE THEIR DREAMS. OPEN AN ISA AND WATCH THEIR FUTURE FLOURISH.
You: Hmmm, a bit flowery. Anything else? [And stop saying Certainly.]
ChatGPT: Certainly:
PLANT THE SEEDS OF TOMORROW. GROW YOUR CHILD’S DREAMS WITH A JUNIOR ISA.
You: Ah. The old plant cliché. My fault. I mentioned flowery. We might be here a while. May I make a suggestion?
Chat GPT: Please share. Your input is invaluable.
You: Er…right, thanks. Let’s go back to the audience. Mum and Dad. They love their kids. They work hard for them. Wouldn’t it be nice if they knew their money was putting in as much effort as they are?
ChatGPT: That’s a great perspective.
You: I know, right? So how about a headline based on that, then?
ChatGPT: Certainly:
HARD WORK DESERVES TO GROW. LET YOUR SAVINGS MATCH YOUR EFFORT WITH A JUNIOR ISA.
You: WT actual F? I’m just going to have to do this myself, aren’t I? OK, one last chance. Try this thought:
YOU WORK TIRELESSLY FOR THEM. WE’LL WORK TIRELESSLY FOR YOU.
Go ahead. Play with that. Refine it. Have some fun.
ChatGPT: Certainly:
YOUR TIRELESS EFFORT. OUR UNWAVERING SAVINGS.
You: ‘Unwavering’? Who says ‘Unwavering’? I said refine it, not ruin it. [Deep breath] OK. FINAL chance. More empathy. More warmth. MORE HUMAN.
ChatGPT: Certainly:
YOU’RE THERE FOR EVERY STEP. WE’RE HERE FOR EVERY PENNY.
You: Bloody hell – brilliant.
Chat GPT: Thank you. Would you like some help with your body copy now?
You: Um… I might just nip out for some fresh air if that’s alright.
Chat GPT: Certainly. Fresh air offers a variety of benefits. Both physical and mental. Here are some key advantages...
In the new creative dance between a copywriter and Chat GPT, it’s all about slow steps.
Figuring each other out.
Doing ‘The Robot’ before arriving at Swan Lake.
You bring the human spark and the lived-in experience.
ChatGPT chips in with its thesaurus brain and clunky writing efforts.
But it is possible to get there.
With patience.
It’s a team-up where personality meets raw processing power.
Whoever coined the phrase ‘Garbage in, garbage out’?
Encore.